Competitive Advantage: Chivalry And The Modern Man

Gentlemen, your time has come.

The time you have been waiting for, is here, and the time for action is now.

Women are tired and fed up. They are fed up with little boys masquerading as men. Little boys who leave them wanting, unappreciated, and unsatisfied.

Little boys who do not understand their wants, needs, and desires. And, they are speaking out.


By speaking out, they are calling your name. They are calling out for those of you who understand what it is to treat a good woman as she deserves. The dawn of the New Chivalry Movement is upon us.

So, what now?

Now – you need to make sure you’re on your game by mastering these basics to chivalry and etiquette. Lost arts in our generation, but not so lost that they are unrecognized when they are resurrected. Their presence makes a statement, and is appreciated.


Walk on the street-side of the sidewalk.

The purpose of this lost art is to show your willingness to be splashed instead of a woman should a passing car run through a puddle. Furthermore, in some countries people would throw trash out of windows, and the person walking closer to the building, was less likely to be hit.

It’s an effortless way to show her that you care.

When in a restaurant, follow behind her when being led to your table.

In a mixed group, all of the women will follow the maître d’ and the men will follow behind them.

When in a crowded environment such as a party or a nightclub, have her follow behind you.

You should be navigating and clearing a path for her, not the other way around.

Extend your arm so she can hook hers into it, when entering or exiting a social function or occasion.


Open doors.

Pull out her chair.

Insist she order first when approached for dinner or drinks.

Rise out of your chair a bit when she arrives to, or leaves the table.

After an evening together, escort her all the way home to ensure a safe arrival.


Make sure that each of these acts appear natural, and as second nature. There is no romance in pushing the maître d’ out of the way to pull out your date’s chair.

The above points are a simple start to a long discussion, but one would be surprised how many of them are forgotten, or overlooked.

By making the small amount of extra effort to perform these basic actions, the modern man can successfully separate himself from the crowd.

Your move, gentlemen.

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20 thoughts on “Competitive Advantage: Chivalry And The Modern Man

  1. I also like where after we have each discussed what we are getting, if he’ll even order for me. Not so much as a dominance thing, but because he was paying attention and knows what I do and don’t like.

    And not just opening doors to walk into places, but car doors as well.

  2. I had an unfortunate event recently, i am so used to all this from my fella, he is a proper gentleman through and through, because it is the norm for him to open the door for me i have become accustom to it even subconsciously, because of this i found that when i spent a day with my male best friend that several i times i instinctively waited for doors to be opened for me and ended up with a face full of door!

  3. I totally agree. Men are not afraid to be well-mannered and chivalrous, it is only boys who will make fun of each other.
    Women may be self-sufficient, confident, etc. but they are still woman and when a man treats her with respect and courtesy she feels special and will return that respect and courtesy.
    Thank you JMS for being man enough to put these thoughts out there.

  4. I went on a date with a guy once that went through the door, then let it almost smack me in the face because he let go of it before I was even through it. He did this TWICE!!! needless to say, I never went out with him again.

  5. An astute observation, that the men who are doing chivalrous gestures are standing out from the crowd. There’s definitely a thirst for this. I’ve been married 23 years to my luscious wife and chivalry is one of the things we make sure to practice. I say “we” because in addition to the man doing the gesture, the woman needs to be open (and sometimes patient) to receive it, such as waiting in the passenger seat while I turn off the car engine, open my door and walk around to open hers so she can exit. It is an adjustment for both sides. Keep up spreading the word, James!

  6. love love love your blog! can we please clone you?

    this post was great and reminds me why im holding out. dating in the modern age is unromantic and cold. can you please follow up this post w online dating etiquette? i find that a lot of men (boys) have lost the woo. they’ve lost the ability to chase. they text you non-nonchalantly. they invite you out for group hangouts instead of dates… stuff like that. it sucks 🙁

  7. Very well said. How about helping while she’s trying to put her coat on. I’d prefer that over the rising when I arrive/depart from table. 🙂

  8. Great article! I’m dating a guy right now that does all of these things and it’s wonderful! However, typo in the paragraph where you mention “lost arts” first! (Lots arts)

  9. But know the reason you are doing all of this. Do not do it as a servant, do it as the master. INTENT is as if not more important than the action. Your intent will speak to her at a primal level.

    It’s not time for just chivalry, it’s time for MEN, men that are mature, strong, protecting, decisive, dominant, leaders, and that yes men that have manners and etiquette.

    Small issue: don’t let her order first, find out what she wants and order for her.

  10. “Women are tired and fed up. They are fed up with little boys masquerading as men. Little boys who leave them wanting, unappreciated, and unsatisfied.”

    It’s happen because most of us women put ourselves in this position, in first place. Second Men are bashing for many time for do these things, or even a ‘thank you’ are received for this.

    “Little boys who do not understand their wants, needs, and desires. And, they are speaking out.”
    It’s very imature girls too, who wants a man please her needs all the time, specially in blur lines. It’s not a man, it’s more a puppy who live only to please and serve us.

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