The Most Important Brand You’ll Ever Hear Of

I know this is a big statement, with the millions of different brands out there, how could there possibly be one that stands out from the rest in terms of importance?


Over the past few years I’ve learned that this is very much the case out in the ‘real world’ as it’s often called.

This brand is… YOU!

Often times people say ‘oh, it’s only Facebook’ or ‘It’s just Facebook/Twitter/etc., it’s not real life’ – and the more time that passes, the more that this becomes nonsense.

Your social media presence IS your face to the real world. It’s your first impression, and it’s your brand. It can literally make or break you in terms of career, relationships, friendships, and other aspects of life.


If you don’t think so – insult someone on social media and see if they don’t bring it up when you see them in person. The two worlds are officially intertwined, welcome to the 21st century.

You can either rebel against this paradigm shift, or you can adapt to it and make it work to your advantage.

The constant complaining about your life, has to stop. Would you want to be around someone who is always being negative? No? Then why would it be a good choice to put that out there on social media? You could miss a chance at a great friendship, relationship, or job opportunity if people think you’re a chronic complainer.


Nobody wants to hear how much you hate your job 5 days a week, they’re dealing with their own problems. Try being positive for once, it’ll be a refreshing change from the mindless drivel people are used to reading.

After meeting at a party 5 years ago, a beautiful girl approached me out in the city one night because she recognized me from Facebook. She is now my girlfriend of 9 months.

Recently, someone who I only knew through Facebook let me know about an opening for a great position at her company – based on what I project on social media she thought I’d be a quality addition to the team. I’d never met her until I went in for an interview, and landed the job.


Just over the past couple of days, another girl who saw on Facebook that I was looking for an apartment reached out to me and I’m going to be moving into a beautiful place within the next week or so.

My intention is not to say ‘Hey look what I did,’ but to convey the idea that none of these things would’ve happened if I had a negative reputation or image on social media.

People are looking, whether you realize it or not, and what they see matters – in real life. The way you brand and present yourself online could be opening or closing doors in your life that you don’t even know about until either they present themselves – or it’s too late.


If you want to advance yourself in life, you’ve got to make sure you’re coming across as someone who the right people will want to help, work with, and spend time with.

The world is watching.

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

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3 thoughts on “The Most Important Brand You’ll Ever Hear Of

  1. Exactly! Social media IS your face to the world. It’s a window into who you are and we all know that in this world its not just about what you know, but as equally important who you know. Stop the complaining and do awesome stuff. I know i enjoy reading about the awesome things people are doing with their lives. Its both motivational and inspirational! Good luck on the move.

  2. ” It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

    First off ,James ,a great article as always and with your permission I’d like to add something to the quote above : I’d say that in order for a person to be said that he/she was able to successfully adapt to different situations then it’s only common sense to know that he or she MUST have been at least intelligent enough to make it and then I’d say strength is something that usually comes from being intelligent in one form or another ..

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